Join a Gang: Unleashing Creativity Through Science


Before you get that “Biker or Die” tattoo etched across your knuckles, let me explain: I’m using the term “gang” figuratively not literally. 

That’s right: you can relax as you tell your family to go back to calling you Mom again instead of “Big Mama Jama.” 

Now that we have underscored that the entirety of my knowledge of gangs comes from Wikipedia and the Will Ferrell Get Hard movie (“Are there any French gangs?”), let’s talk about creativity.

Read my other posts about creativity: 

Join A Gang

Gang as in group or crowd of others. 

Research is clear – mixing with a group of varied age, experience and expertise – cultivates creativity. 

According to the book, Imagine: How Creativity Works, this is why innovative companies like Pixar mandate meetings every morning with groups of animators and writers and engineers. 

It’s also why Pixar located one of thier only bathrooms smack dab in the center of the building. 

There is a term from the book called “Open Spaces”, those open areas where people in different roles freely interact. Open spaces like break rooms, bathrooms, courtyards, lunch rooms, libraries, gyms, amusement parks (I’m just saying companies – amusement parks. 😉). 

Research also says that studies found that, overall, those who live in cities are generally more creative than those who don’t. 

But it’s really not about location. It’s about interaction. 

The more you interact with others – especially those different from you – the more creative you become. 

Benefits of Gangs

  • Gangs expose you to many perspectives 
  • Gangs offer a “one stop shop” of expertise 
  • Gangs foster the connections that are essential for generating new ideas

So, what are you waiting for? Go out join a gang! 

Join my newsletter gang – come on, you know you wanna. 

Book link is an affiliate link 


Christopher Kokoski is a speaker, trainer and author of Wicker Hollow and the Past Lives novel series.

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Posted in books, creativity, screenwriting, Success, writer, Writing
2 comments on “Join a Gang: Unleashing Creativity Through Science
  1. Have you ever considered about including a little bit more than just your articles? I mean, what you say is important and all. But imagine if you added some great photos or videos to give your posts more, “pop”! Your content is excellent but with images and videos, this blog could definitely be one of the very best in its field. Superb blog!

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